TVC Poster!

SKETCH

Three main variations. First sketch is the most generic, poster-for-commercial layout. The last two is more of the idea that I wanted to do. After some deliberation and feedback, sketch #3 was greenlit to go.

CONCEPT FINALISATION

Value and colour mapping of the poster. Most crucially the font choice and the sizes of the logos and other extras. 

The third is the final iteration and is greenlit to be produced to a fully rendered poster.

RENDER PASSES

Render stills, scene using MAYA 2018 and rendered using Arnold (MtoA).

From left to right: 01 Beauty pass, 02 Ambient Occlusion pass, 03 Composite of ao on multiply.

It appears that the secret of hair/fur is in the ambient occlusion!

(Maya crashed about six times from an XGen related error. Sucks! Lesson learnt)

EDITING

From left to right:

01 - Layout of all raw elements + background gradient

02 - Adjust the vibrancy of the character (fur especially!), starting to airbrush some 

additional lights and shadows on the character. Also blocking of the text.

03 - Finalising the lights, shadows, and gradients so it looks more atmospheric. Added a texture 

multiply for the background for some noise. Finalising text and extras (logos, names, etc).

FINAL POSTER

With a Levels, Gradient Map, Color Balance, and Selective Color adjustment layers on Photoshop.

Character Rigging

Treatment (1/2)

Here's the first half of all the treatments! 

These are all concerning the character.

(Click to zoom!)

Location Shots

Here are the location shots I took for scene 01 and all of scene 03.

Scene 01 - Establishing shot 

(Venue: interior front door of my house)

Scene 03-1 - Beach montage

(Venue: Siloso Beach, Sentosa)

Scene 03-2 - Bathroom montage

(Venue: my friend's bathroom)

Scene 03-3 - Rain montage

(Venue: Albert Street)

All screenshots from footages taken with DJI Osmo Pocket. 

All shots are already colour corrected and graded.

Character Texture and Material Settings

FINAL Logo Ident

WIP 01

WIP 02

Final version!

Finished Character Model

Colour Choices

Here's a turnaround and colour options for Sammy!

Please leave a comment on which colours look the best! 

(Purely on aesthetic quality. Harmony with the product and environment is already considered and this is the final 6!)

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Animatic v1.0

Here is my first animatic draft!

(View in full-screen!)

I want your suggestions and critiques for:

1. Timing
2. Music choice
3. Sound effects

Fire away! And thank you!

Final Storyboard

So this is the final storyboard, at exactly 30 seconds!

The style of the 3x3 grid scene is inspired by this music video !

Storyboard Draft

This is my proposed storyboard. After counting up all the seconds, the story is 46.5 seconds long. That is 16.5 seconds too many. So these are the cuts and changes necessary for the storyboard:

Scenes that has to be scrapped completely saved a total of 11 seconds. Because the proposal scene is completely scrapped, then the last scene of the wedding look needs to be changed as well, to a different (and shorter) call-to-action scene. The draft last scene lasts for 9.5 seconds. I need to cut 5.5 seconds from this last scene. So all of the call-to-action scene needs to be finished in 4 seconds, or I need to reduce seconds from the previous scenes.

Stay tuned for a streamlined story that concludes in 30 seconds!